Wattpad is a storytelling community that allows users read and post stories either through the website or the mobile app. In order to support its writers, Wattpad is going to launch the Wattpad Futures program.
What is the Wattpad Futures program?
Simply stated, the Wattpad Futures program helps interested writers to monetize their content.Through the program, writers can choose to insert ads between chapters of their story. Every time a reader views an ad, the writer earns money.
“The dynamic Wattpad community is unlike any other social platform. It’s the interconnected community of storytellers and audiences that makes the Wattpad Futures program a viable income source for writers,” said Wattpad’s Co-Founder and CEO Allen Lau. “Readers have always encouraged their favorite storytellers with messages, comments, and votes. Now, they can support Wattpad writers in a way that increases the writer’s income, without having to pay out of pocket.”
To date, the platform owns 45 million users around the world, and the average session duration is up to 30 minutes. The data is sufficiently attractive for advertisers to cast ads, but what percentage of profits writers can earn?According to Ashleigh Gardner, the head of content for Wattpad, around 100 writers invited to be part of a beta test got nearly a $1,000 a month through the program. Some top writers earned up to $2,000 a month.
Also, Wattpad’s top writers can join the Wattpad Stars program, which helps writers to work with leading brands, publish their story, and take their writing to the next level.