According to Adobe Digital Insights, online customers spent $3.34 billion on Black Friday 2016, which surpassed $3 billion for the first time in US history. Unexpectedly, just three days later Cyber Monday reached a new record with $3.45 billion. Online sales on Cyber Monday were up 12.1% from a year earlier.
Adobe’s data comes from 23 billion anonymous visits to retail websites, covering 80% of all online transactions for the top 100 US retailers. Meanwhile, the report also shows some additional features for Cyber Monday.
- The top-selling electronics in terms of quantity sold include Sony PlayStation 4, Microsoft Xbox, Samsung 4K TV and Apple iPad.
- Out-of-stock items are Beats By Dr. Dre Headphones, Garmin Vivofit Jr., Nintendo 2DS with Yo-Kai Watch Game and the Dell Inspiron 15 3000 Series for electronic products.
- The average discount rate of TVs is 21.5%, ranked first in all items. It is closely followed by tablets (21.3%) and toys (16.2%).
- Search ads and direct sales are top promotion drivers, contributing to 35.5% and 23.8% online sales.
- eBay is the most popular online retailer in social platforms, followed by Amazon, Macys, Walmart, H&M, Target, Nordstrom, Kohl’s, Home Depot and Gap.
Compared with Chinese Singles’ Day
November 11 is an annual shopping festival called Single’s Day, which is hold by Alibaba Group. This year’s festival generates $17.8 billion online sales in just one day. The figure is five times more than the achievement of Cyber Monday. Furthermore, the unbelievable online sales in 24 hours are more than Brazil’s total e-commerce sales for the whole 2016. Notably, total mobile gross merchandise volume hits $14.6 billion according to Alibaba’s press release.
The company offers Chinese consumers access to brands and products from businesses of all sizes around the world. That leads to 37% of total purchasing from international brands or merchants.
It is a trend that online shopping is in the palm of your hand. Besides, consumers have more appetite for global online shopping. These put new demands for all e-commence businesses or individuals.