Facebook monetizes WhatsApp through marketing messages

WhatsApp was acquired by Facebook in 2014, for about US$19.3 billion. Now Facebook takes its first step to monetize the free messaging platform.

 

Will there be third-party banner ads on WhatsApp?

No. “We will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing.” WhatsApp announces in its latest privacy policy. It means that you may receive a receipt for what you bought, a flight reminder for your upcoming trip, or even marketing messages with offers.

 

WhatsApp owns more than one billion users, and not everyone likes the new feature. So WhatsApp will allow users to manage this option under settings. Also, existing users will have an additional 30 days to change their mind if they have accepted the feature.

 

WhatsApp will share your phone number with Facebook

Once you have accepted the new terms and privacy policy, WhatsApp will share a part of your data with Facebook and the Facebook family of companies, like your phone number. You don’t need to worry about the privacy, because the data will not be seen by other people on Facebook. In addition, WhatsApp won’t share your messages, photos, and your messages are end-to-end encrypted by default.

 

WhatsApp says that it will be testing the new feature over the coming months. Are you get ready to receive marketing messages from businesses?

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