WhatsApp was acquired by Facebook in 2014, for about US$19.3 billion. Now Facebook takes its first step to monetize the free messaging platform.
Will there be third-party banner ads on WhatsApp?
WhatsApp owns more than one billion users, and not everyone likes the new feature. So WhatsApp will allow users to manage this option under settings. Also, existing users will have an additional 30 days to change their mind if they have accepted the feature.
WhatsApp will share your phone number with Facebook
WhatsApp says that it will be testing the new feature over the coming months. Are you get ready to receive marketing messages from businesses?