Google Trends has released its annual report about top searches in 2016. Not only does Year in Search show what the world was interested in during the past year, it also gives valuable insights for you to get business ideas.
Top 10 Google searches of 2016
- Pokémon Go
- iPhone 7
- Donald Trump
- David Bowie
- Suicide Squad
In 2016, Pokémon Go phenomenon, Apple’s new iPhone and US election sparked the most internet online. Of course, Rio Olympics, musician Prince’s shocking death and Powerball with the $1.6 billion lottery jackpot are all deserving of attention.
Some of the terms are expected, while others come as a surprise. For example, Slither.io, an online multiplayer game, also ranked 4th on Google’s Top Trending Games of 2016. There’s nothing fancy about Slither.io, but it grew in popularity after its promotion on YouTube.
Although the top 10 list involves a mix of games, famous people, movies based on comics and events, these can be summarized as following topics: news & politics, tech trends and movies. For freelancers who intent to make more money, it is necessary to constantly extract useful information from breaking news related to above topics, and focus on consumers’ needs.
As an example, when you thought Pokémon Go would be a business opportunity during the period of its the initial release, you should ask yourself what did consumers want to know, do or buy. It could be:
- How to play Pokémon Go?
- Where to get Pikachu?
- How to hack for high CP Pokémon?
- where to buy Pokémon wearable devices?
In addition, you could get terms of high search volume by Google Trends tool and Integrate data to discover valuable business ideas. According to the above consumers’ needs, you could make a Pokémon Go wiki website, build an app to track nearby Pokémon, or even sell Pokémon accessories on Amazon.
In some cases, Google Trends can also help you to forecast the future, like predicting the outcome of an election. Before Donald Trump’s success on US presidential election, the search volume had already revealed the winner.
People’s interest in a candidate on Google can correspond with real-life votes at the ballot box. If you are familiar with 2015 Canada federal election, Google Trends also accurately predicts Justin Trudeau’s win. Google Trends helps you find a new business opportunity in unexpected places. So the function of forecast will benefit you a lot, if you start betting, stock investing and more.